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AI meets BIM – taking Xella’s offer optimization to the next level 

Sebastian Völsen is not only driving digitalization at Xella but also overseeing the integration of artificial intelligence into planning and quoting processes. In this interview, he shares how a crisis sparked innovation and what opportunities AI is opening up in the construction industry. 

02 October, 2025

Sebastian Völsen, Project Manager Digital Building Solution and Transformation

Sebastian, how did your AI project come about? 

The crisis was a wake-up call: we had to reduce resources while staying efficient. That’s when the idea emerged to make our processes smarter with AI. This led to the development of AISOT (AI-supported Optimization Tool). The goal was to optimally support our draftsmen and engineers in Germany while accelerating the offer process. 

How exactly does AISOT work? 

In short: engineers upload a 3D model, define rules and constraints, such as window and door positions, cutting limits, and the AI proposes an optimal solution. Broadly speaking, our goal is to minimize cutting intensity (i.e., saw meters), since additional cutting steps in production naturally increase delivery time. We work in a feedback loop: engineers review the suggestions, provide feedback, and the algorithm continuously adjusts its solutions. This creates a kind of “reinforcement learning”, the AI can only perform certain actions, but it gets better step by step.

What effects have you seen so far?

AISOT has been in development since fall 2023. Through continuous optimization and a strong drive for change, we used the challenging construction years as an opportunity to unlock new efficiencies. As a result, we’ve achieved a significant productivity boost. We were able to nearly halve the effort required to generate quotations for our system wall elements. This means faster, more precise offers for our customers, and a major efficiency gain for us.

Who was involved?

The project is highly interdisciplinary. The AI incorporates the combined knowledge of our construction IT specialists and engineers. Together with external software developers, we tailored the AI to our specific needs. My role was to bring all areas together. My background in construction informatics and my experience at Xella made me an ideal interface. While Martin Müller, Head of Engineering & System Services, supported the drafting team’s processes, Peter Lesage, Manager Group IT, contributed his expertise in IT development, prototyping, and applied AI. Aware that AI projects often venture into uncharted territory and carry high risk, he acted as a sounding board for the team. 

Interface for wall optimization: project KPIs (top left), wall selection (bottom left), wall view and optimization overview (top center), floor plan (bottom center), detailed actions and feedback (top right).

Where has AISOT already been used? 

AISOT is already being used in the construction project in Böhlitz-Ehrenberg, where our customer is building six multi-family houses with a total of 152 social housing units, over 3,000 m³ of system wall elements. The speed and precision of offer creation and pre-planning through AISOT provided massive support to our sales team and gave our customer a tangible advantage.

Are there plans for the future?

Absolutely. AISOT is set to be rolled out to other countries and possibly extended to additional products, especially where customer planning needs to be adapted to our systems, such as in Poland. But first, we need to closely examine the processes to identify where such a system can have the greatest impact. We’re also working on making the system more self-learning, without engineers losing control. Knowledge preservation is a top priority, all experiences are fed directly into the AI. 

>>> Read more about Sebastian in our MEET portrait

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