From pilot to global standard

What started as a pilot project has become a cornerstone of Xella’s logistics strategy. Developed fully in-house, Digital Dispatch replaces traditional registration points at our plants with “Electronic Service Points” (ESP), where truck drivers register themselves using shipment numbers via touchscreen terminals. Safety instructions are included in thirteen languages, and forklift operators use tablets to see and manage upcoming loadings and unloadings."Digital Dispatch simplifies daily operations, improves safety communication, and enables performance tracking, and we’ve continuously improved it thanks to feedback from our users,” says Matej Sýkora, Manager Group IT.

The driving force behind the first projects in Poland was Monika Krupińska, Director of Customer Service and Logistics, who championed a uniform standard for all locations — from dashboard layouts and color schemes to the driver rest areas. Plant managers and their teams personally assembled furniture and even renovated rooms, while IT colleagues traveled nationwide to implement the system. Marketing designed and produced signage and helped choose furniture and decorations. It was truly a team effort, carried out with creativity and dedication.

Latest rollouts: Alpe Adria and Germany

Following early success in Poland, Digital Dispatch is now live in all eight plants, with the final launch taking place in Wieliszew near Warsaw in May 2025. “The digital system speeds up service and supports our strategy to simplify and modernize business processes,” says Monika Krupińska, Director of Customer Service and Logistics at Xella Polska. A fourth point is scheduled to launch in Milicz in September.
Meanwhile, the Alpe Adria region, including Slovenia, Serbia, and Bosnia and Herzegovina, completed implementation in early 2025. These countries now benefit from a faster, more transparent loading and unloading process that improves service for customers and partners.
Germany joined the list in 2025 with successful go-lives at the Malsch and Schrobenhausen plants. Further rollouts are underway in Messel and Stulln. Schrobenhausen also processes exports and international stock transfers through Digital Dispatch.

Supporting drivers and enhancing service

Across all regions, Xella is also improving onsite amenities for drivers. In Poland, almost every Electronic Service Point features a dedicated rest area where drivers can relax in armchairs, have coffee or water, and use toilet facilities. 

Next Steps: more plants, new features

The implementation continues in remaining plants in Poland and additional locations in Germany. A pre-study has started in Hungary, and expansion to depots, such as in Denmark, is under consideration. Italy is also further integrating Digital Dispatch into its broader digital transformation strategy.
“We're not just optimizing logistics – we're setting a new standard across Xella,” says Matej Sýkora. “Digital Dispatch is a core part of our digitalization journey, and we're proud of how far we’ve come together.”