Newsroom
  • Xella.com
  • Contact
  • en
  • |
  • de
  • News
  • Press
    • Media Library
  • Themes
    • Company
    • Digitalization
    • Innovation
    • People
    • References
    • Sustainability
  • About
Search
  • en
  • |
  • de
  • News
  • Press
    • Media Library
  • Themes
    • Company
    • Digitalization
    • Innovation
    • People
    • References
    • Sustainability
  • About

Xella is a champion of digital transformation

Xella International GmbH is one of the champions of digital transformation in Germany. This is the result of a study conducted by Infront Consulting in cooperation with the renowned business magazine CAPITAL. Xella achieved the best rating in the “Industry” category.

22 September, 2021

The study “Champions of Digital Transformation” examines for the first time the status of digital transformation in the German economy as well as the success characteristics of the most effective transformation programs. For the study, the transformation programs of 127 German companies in eight sectors were examined. The focus was on large companies. At the same time, those companies that have been particularly successful in seizing the opportunities of digitalization were honored. One of the award winners is Xella International GmbH, which took first place in the “Industry” category.

“Digitalization only goes hand in hand with employees who drive it forward. This award recognizes the work of all colleagues who seize the opportunities of digitalization every day and further develop our business model in order to offer our customers the best products and services,” says Michael Leicht, CDO and Head of HR at Xella. “With the help of digitalization, we are able to build more efficiently, more cost-effectively and faster, and also save resources and avoid waste.”

Digital solutions shape the future of construction

Since 2016, digitalization has been an integral part of Xella’s corporate strategy as a top priority. Digitalization is not just a project for the company, but an integral part of the business model. The approach: to combine analogue building materials with digital services such as Building Information Modelling (BIM) or blue.sprint for the benefit of customers.

blue.sprint is Xella's digital planning service and offers all services that make construction projects easier, faster, and more cost-effective right from the start. An interdisciplinary team of Xella specialists provides advice as early as the design phase of the project and helps optimize material selection and alternatives, statics, building physics, and cost-effectiveness for individual needs. Optimized material planning and the individual production of building materials conserve resources and avoid waste.

The study involved qualitative and quantitative analyses through questionnaires and in-depth interviews with the responsible managers. A comprehensive model of digital transformation was used as a basis, which included topics such as organization, culture, employees, infrastructure, data as well as innovation and customer experience and considered differentiated digitalization goals from automation to platforms.

Success factors of digital transformation – results of the study:

● The best companies adapt their transformation programs faster and more effectively to lessons learned.
● The best companies also view the digital transformation as an agile transformation that is carried out within the core organization.
● The best succeed in optimizing their offerings based on data and in offering customers a better digital customer experience.
● The best are more active in recruiting digital talent and invest specifically in the training of affinity employees.
● The best engage their customers more effectively in optimizing digital products and services.
● The best have a clear view of the differentiating digital value proposition of their own company and outsource other digital activities.

Isabel Effert, project manager Digital Transformation, and Michael Ulmer, Head of Customer Experience, accepted the award on behalf of Michael Leicht and the Xella digital team.

Share this news

E-mail page Print page

More sustainability news

  • Driving circularity with AAC

    Old becomes new – this is how the principle of the circular economy can be explained in very simple terms. Establishing a circular economy for our building materials is currently one of the most imp

    View more
  • Our ambitious roadmap to more sustainability

    As one of the leading building material suppliers in the construction industry, we are aware of our responsibility to make this industry more sustainable. Learn more about our journey.

    View more
  • How Xella encounters regulation to protect the environment

    Increasingly strict regulations apply to the construction industry. So how does the Xella Group meet the increasing requirements to regulate CO2 emissions in the construction industry? 

    View more

Links

 

Links

  • Company
  • Digitalization
  • Innovation
  • People
  • References
  • Sustainability
  • LinkedIn
  • Facebook
  • Youtube
  • Google+

Introduction

2021 Xella International. All rights reserved.

Links

  • General Terms and Conditions
  • Privacy Policy
  • Imprint
  • Terms of Use